Flying Machine, one of India’s homegrown brands opened its first new format store at Ambience Mall, Vasant Kunj, Delhi. On this occasion the brand ambassador Ankit Fadia, India’s first ethical hacker and cyber security expert, was present to meet and greet customers and share his association with the brand. It is also in the process of re-furbishing its other stores with new designs and looks.
The objective of the new store is to provide the best service to customers and set a whole new service benchmark. Speaking on the occasion, Alok Dubey, VP, Arvind Lifestyle Brands said, “The Flying Machine store at Ambience Mall will be the first new format store in the city with a new designs and contemporary looks. Keeping in mind Delhi’s discerning consumer we are very happy to dedicate our first new format store to the people of Delhi.”
He further added, “Flying Machine and Ankit Fadia are made for each other – Flying Machine is India’s answer to the ultimate in contemporary fashion, in a market that is flooded international brands and Ankit is India’s answer to the ever rising cyber security issues that the country faces. Flying Machine reflects the pride of India and is a phenomenal example of India’s potential today.”
The brand reflects the future of Indian youth fashion that believes in bringing in real-time international fashion to the Indian audience. The styles created by the brand focus on trends and facts of the seasons and are for the Indian youth who is not only well-informed, but also well-travelled. The Flying Machine design ranges from an eclectic fusion of hot styles put together by inspirations from European cities, beaches and hotspots of party and adventure sports. The products are designed by a young Italian Designer – Chicco who has designed for many internationally successful denim brands like Replay and Evisu.
Arvind Lifestyle Brands is a division of Arvind Mills Ltd head quartered in Bangalore and manages the portfolio of well-known brands such as Flying Machine, US Polo Association, Arrow, IZOD, Gant and Mega Mart.