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NEC Asia rebrands as NEC Asia Pacific

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Singapore based NEC Asia, a leading IT and network solutions provider and systems integrator and a wholly-owned subsidiary of NEC Corporation, has made an announcement that it has been identified as one of the five key regional headquarters by NEC Corporation. Thus, it will undergo a name change to become NEC Asia Pacific Pvt Ltd (NEC APAC) with effect from April 1, 2010.

This move seeks to realign and integrate its regional subsidiaries so as to establish a stronger presence in their respective regions. Asia Pacific, being one of the five key growth areas identified under this plan, will cover nine countries including Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam. NEC Asia’s CEO, Kiyofumi Kusaka, will now be the CEO for NEC APAC.

NEC APAC will focus on business expansion and growing the Asian market by harnessing on the cloud and services wave; establishing greater synergy between the NEC subsidiaries in these countries; creating more opportunities for cross-sharing of knowledge and expertise through ‘competency centres’ and expansion through acquired resources and alliances. NEC APAC is also looking at expanding its suite of solutions, and penetrating into existing and new markets in this Asia Pacific region. The combined entity will result in greater ease of control over operations and facilitate compliance for financial reporting purposes.

“NEC aspires to stay ahead of competition, to grow beyond our boundaries and towards our Group Vision 2017. I believe our customers in this Asia Pacific region will be able to appreciate and benefit from our combined expertise, knowledge and leading technology that we bring across as a One NEC company,” says Kiyofumi Kusaka, CEO, NEC APAC.

— IndiaRetailing Bureau

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