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Odyssey launches Editions

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Odyssey India Limited, the neighbourhood leisure book store launched ‘Editions’ at Ampa Skywalk Mall in Chennai. Located on the ground floor with a retail space of 650 square feet, this is their first exclusive luxury pen store.

Editions is the latest venture of Odyssey India Limited and is positioned as a premium luxury pen store destination for any one who loves fine writing instruments and accessories.

The store boasts of a range of pens varying from basic and premium to luxury and limited Editions from the world over. Renowned brands like Visconti, Marlen, Stipula, Paraphernalia and Signum from Italy; Krone, David Oscarson, Franklin Christoph and Think from USA; Kynsey from Spain, Curtis
from Australia, Onoto from UK, Waldmann, Diplomat and Online from Germany and many more.

The pens are priced as low as Rs. 2000 in the basic collections, Rs. 10,000 to Rs. 50,000 for the premium brands and even go up to Rs. 10 lakhs for luxury and limited edition pens. Also available are a fabulous range of Quill pens from Francisco Rubinato from Italy. These pens come in bright hues, different forms and are a great collectors’ item and a fantastic gifting option too!

A select range of these pens and accessories is also present as an extension of the lifestyle segment in Odyssey’s large format stores in Adyar, Anna Nagar in Chennai, Jubilee Hills & Vikrampuri in Hyderabad, Indira Nagar in Bangalore and K-Star Mall & R-City Mall in Mumbai.

The store will also have accessories from Naldi of Germany which includes pen boxes, watch boxes, etc made out of fine grained wood or veneer and a combination of wood and leather. Also available are other leather accessories like pen pouches, wallets, key chains, etc from famous brands like Online, Franklin Christoph and Diplomat.

Editions have an exclusive official tie-up with all the above brands to promote and market their products in India. A consumer can order for any pen from the catalogue of any of the above brands and the store will source it for the customer within 10 to 15 days, if it is available in stock anywhere in the world.

Editions is all set to expand by launching its mall format stores in Palladium (Phoenix), Mumbai and Inorbit Mall, Hyderabad by February 10; in Mantri Mall, Bangalore and Express Avenue Mall, Chennai by March’10. Editions will also stock books on pens and pen magazines shortly.

— IndiaRetailing Bureau

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