ITC Limited owned brand of Vivel soaps and shampoos have signed Amrita Rao as brand ambassador. They have also launched a website dedicated to women called VivelWOW.com, with WOW standing for ‘Women on Wednesdays’. This is a forum for women to get discou-nted tickets for cinemas on Wednesdays as well as initiate discussions. The brand has seven soap and three shampoo variants developed by the ITC R&D Center.
The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women
Must Read
Latest News
Twenty1 Foodcourt’s first outlet in Raipur to open on Saturday
The first food court, which will be in Colors Mall, Pachpedi Naka, Raipur, will open on 27 July
New Delhi:...