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DKNY Jeans set to be launched this month in India

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DLF Brands Ltd, the retail and lifestyle division of DLF Ltd, today announced its agreement with Christina Ong’s Club 21 Group, the international licensee for DKNY Jeans, to launch the brand following the successful introduction of the DKNY brand in the Indian market earlier this year.

The first two DKNY JEANS stores will be launched in New Delhi in October 2009 at DLF Place, Saket and the DLF Promenade, Vasant Kunj. Both the DKNY and DKNY JEANS brands are owned by Donna Karan International, Inc. and are sold in India under license.

Announcing the agreement, Timmy Sarna, CEO, DLF Brands Ltd. Said, “We are extremely happy to be associated with DKNY JEANS. The DKNY ready-to-wear and accessories collections have received an overwhelming response in India. We are positive that the DKNY JEANS brand will receive a tremendous response from the Indian market. DLF Brands Ltd. has been successful in launching four DKNY stores in India, and we strive to provide our discerning customers a greater choice and an innovative and creative mix of product offerings from the Donna Karan brand family.”

Debra Langley, president, DKNY JEANS International, said “We look forward to a successful partnership with DLF Brands Ltd. India is a key market for DKNY JEANS, and we anticipate a positive response and rapid growth in the territory.”

“We look forward to capitalizing on the strong appeal of the DKNY name to support the success of DKNY JEANS in this vibrant market,” concluded Cathy Volker, executive vice president of Global Licensing at Donna Karan International.

—IndiaRetailing Bureau

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