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HyperCITY launches first store in Hyderabad, fourth in India

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HyperCITY launched its fourth store in Hyderabad. Spreading across 1,00,000 square feet of retail space including wider aisles and 20 check out counters, the store offers a wide selection of innovative 40,000 products sourced from both local and global markets. The new outlet will have merchandise across categories inclusive of fresh produce, food & grocery, homeware, home entertainment, hi-tech, appliances, furniture, sports, toys, & fashion, accessories and footwear.

Speaking on the inauguration, BS Nagesh, vice chairman, HyperCITY Retail (I) Ltd. said, “We are delighted to launch HyperCITY in Hyderabad. It is our first store in in the city and we are confident that HyperCITY will prove popular with shoppers. We have seen immense potential in this city and therefore believe it to be the perfect market to establish our store. HyperCITY will provide shoppers a truly international shopping experience, where customers can shop in comfort in a large, modern and exciting environment.”

In the new outlet HyperCITY has a tie-up with Waitrose (food shops of John Lewis partnership from UK) to offer distinctive, high quality food products ranging from conserves, biscuits, pastas to beauty products. HyperCITY also houses Raleigh — a reputed bicycle brand from UK, and a host of exclusive brands like ‘Ebano’ & ‘Avorio’ in home, ‘Fresh Basket’ in food, ‘Maxit’ in sports, ‘Technix’ in electronics and ‘CITY’ in fashion.

HyperCITY will also be launching its loyalty program, the ‘HyperCITY Discovery Club Card’ at the outlet soon. The other three operational stores of HyperCITY are in Mumbai, Navi Mumbai & Jaipur.

–IndiaRetailing Bureau

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