Nikon opens exclusive D-SLR zone–first in South India

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Nikon India launches an exclusive Nikon professional D-SLR camera zone in Bangalore which is also the first of its kind that Nikon has opened in Southern India in addition to two zones in Mumbai and Delhi. Going forward Nikon aims to open 25 similar outlets across India by the end of this financial year.

“Launch of Nikon D-SLR zone in Bangalore is a major step towards strengthening our brand. We are positive that this initiative of Nikon will be received well by the consumers in Bangalore,” says Hidehiko Tanaka, MD, Nikon India.

He further adds, “The Southern market contributes around 28 per cent of the overall sales of Nikon in India, out of which Karnataka alone contributes nine per cent. Hyderabad contributes per cent while Tamil Nadu, Kerela & rest of Andra Pradesh combined contribute around 12 per cent.”

Presently, Nikon is targeting 800 retail outlets for in store branding along with the plans to hire 200 in store promoters in the current financial year to further improve the buying experience.

–IndiaRetailing Bureau

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