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Metro C & C India launches new beer brand

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Metro Cash & Carry India, part of German wholesale major Metro Cash & Carry, has added a new beer brand ‘Felsgold Beer’ to its existing product portfolio.
The range is available exclusively at Metro Cash & Carry wholesale centers in Bengaluru, according to a company press release.

“Felsgold beer comes with a distinct taste of the German brewing tradition and gives the consumer a memorable experience; fulfilling the product promise of ‘a tradition you can taste’,” stated the company in the release.

The brand is available in 330ml and 500ml cans and is priced at Rs 78 and Rs 118 respectively.

Currently the company operates five stores in India, one store each in cities like Kolkata, Mumbai and Hyderabad and two stores in Bengaluru.

— IndiaRetailing Bureau

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