Whirlpool to double it market share in India

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Electronics major Whirlpool India plans to double its market share of the front loading washing machine from 5 per cent in the next fiscal. Further, the company plans to launch 11 new models within the fully automatic top-loading and front-loading category this month-end.

The new models which are priced above Rs 12,800 will be initially rolled out in major metros and other big cities.

Commenting on the development, Shantanu Das Gupta, vice-president (marketing), Whirlpool India said, “We are focusing on front loading models as the segment is growing at 25 to 30 per cent every year. Through new launches, we intend to garner a double-digit market share within front loading segment and a 20 per cent share in the country’s washing machine industry.”

Whirlpool India is a subsidiary of Whirlpool, a US-based company established in 1911. The company came to India in late 1980s under a joint venture with TVS Group and acquired Kelvinator India Ltd in 1995. The company is present in more than 170 countries.

— IndiaRetailing Bureau

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