Emami to work on fresh brand strategy

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Post-acquisition of Zandu, Emami is working on a fresh brand strategy and media campaign plan for its own and Zandu’s products. The company would be ready with a comprehensive plan for implementation of the idea by March 2009-10, reports Business Line.

While the annual advertising budget for the two FMCG and ayurvedic healthcare products would be Rs 1,250 million approximately, for Zandu, the expenditure would be around Rs 200 million for the next fiscal, the report adds.

According to the broad brand strategy, four Zandu products — Zandu balm, Pancharishta, Keshri Jivan and Nityamchurn — will be accorded maximum focus in 2009-10, adds the report.

— IndiaRetailing Bureau

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