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Bengaluru to have new Basics lifestyle store

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Bengaluru has a new hotspot for fashion conscious young men. Popular men’s leisure wear brand Basics has opened its exclusive store on Brigade Road.

Spread over 800 square feet, the new Basics lifestyle store is designed to provide a unique store ambience and enjoyable shopping experience with customer-friendly and fashion highlighting display styles. A wide range of trendy leisure apparel including tees, wash shirts, denims and cargos as well as accessories, is available at the store.

Hanif Sattar, director, Hasbro Clothing said, “Bengalureans are well exposed to the latest fashion trends and are keen to adopt them. The stress on good fashionable dressing and on making shopping a delightful experience among youngsters is synonymous with what Basics provides and has been a key reason for us to open an exclusive brand outlet on Brigade Road.”

Apart from the Brigade road store, one more Genesis Basics store will be launched in Jayanagar in October.

Genesis, Basics and Probase are the three arms of Hasbro Clothing. While Genesis features classic formal brand, Basics is a fashion lifestyle brand, positioned to cater to young fashion conscious adults in the age group of 18-40. Hasbro retails its brands through its network of ‘Genesis Basics’ outlets spread across all parts of India including Chennai, Coimbatore, Puduchery, Trivandrum, Cochin, Hyderabad, Ahmedabad, Noida, and Delhi.

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