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Future happy with Mallassurance biz

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The Kishore Biyani-led Future Group has said that its decision to retail insurance policies through modern retail outlets and malls is reaping huge benefits as the company is successfully tapping the potential insurance customers there.

“By introducing insurance products to customers who are visiting shopping malls and modern retail outlets, we have been able to acquire a significant number of individuals who had never bought an insurance product before,” Future Group CEO Kishore Biyani said.

Future Generali, the insurance venture of Indian Future Group and Italian Generali Group, acquired about one lakh customers in a record time through its Mallassurance initiative, and has also announced the launch of its first unit-linked insurance plan (ULIP) called Future Sanjeevani.

“While we will continue to expand the traditional channels of insurance distribution that includes agency, branch, alternate and corporate networks, Mallassurance will help us create a market among the younger generation of customers, who till now were not being attracted by existing insurance players,” Biyani added.

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