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Infiniti ties up with Microsoft

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MS@Retail is a new joint venture (JV) between Tata’s Infiniti Retail and Microsoft, and will provide networking solutions for home.

Microsoft will retail software through which each room of the house can be connected to exchange music and movies. The software will be retailed through Infiniti’s retail store brand Croma.

“The joint initiative of the two companies brings for the first time networking solutions for every room of a house and we would like to have MS Retail in our other Croma stores as well. However, it would depend on the response we get,” Infiniti Retail’s CEO and Managing Director Ajit Joshi told the media.

The technology available at Croma, Juhu, will showcase Microsoft-connected homes that bring together music and movies, thereby enriching and enhancing the lifestyles of consumers, he said.

“The technology will help in assisting to connect camera to an Xbox and put up a show for the whole family, watch movies by connecting Xbox to the LCD, as also convert the PC to a gaming machine, thereby providing the unique technology for a completely networked home,” Joshi said.

Presently, there are nine Croma stores in India.

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