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Jade Blue in Surat

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Style-conscious men in Surat, Gujarat, will have more designs to choose from, as Jade Blue opens on Monday at Union Square in the city. This premium menswear store, spread across 13,000 square feet will stock leading menswear brands across all segments including formal, casual, party and ethnic wear.

“We are moving slow but steady. After seeing success in Ahmedabad, Vadodara and Rajkot, we chose Surat as the best option in the state,” Jitendra Chauhan, director, Supreemo Fashion World, told Indiaretailing.

Asked about the brand’s plans to expand outside Gujarat, Chauhan said: “We are looking for retail space in Hyderabad and Pune, and hope to open stores by 2009-10. As of now, on the cards is another store in Ahmedabad, which will be operational in December this year. Another 25,000 square feet outlet is planned for SG Highway, Ahmedabad, which we shall inaugurate by next festive season, i.e., October 2009.”

Chauhan also told that brand will start catering to womenswear as well by adding bridalwear , which will initialy be introduced in upcoming Ahemdabad outlet.

Jade Blue products created by its team of in-house designers are known for their innovative designs. All these products go under stringent design tests as the company has ISO9001 certification.

Established in 1981, this Ahmedabad-based retailer had been nominated as the most admired independent retailer of the year at Images Fashion Awards, 2003.

–Ranjan Kaplish

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