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Adidas may sell Reebok next year

Sportswear giant Adidas has confirmed that it is thinking about selling its Reebok brand. A final decision will be taken in March 2021. "These strategic alternatives include both a potential sale of Reebok as well as Reebok remaining a part...

AJIO.com launches ‘Sneakerhood’

AJIO.com, one of India’s most definitive online destination for the trendiest and freshest fashion, announced the launch of Sneakerhood – a one-stop online store for new and seasoned sneakers and fashion-enthusiasts across the country. Built within the AJIO.com platform, AJIO...

Urban Square committed towards delivering project as per schedule

Bhumika Group has announced that the company is committed towards delivering their flagship mixed-use project - Urban Square as committed. Talking about this Uddhav Poddar, MD of Bhumika Group said that “due to lockdown there are many issues like availability...

East India emerges as epicenter of modern retail activity

While India’s long term growth outlook remains intact, there is no denying the ongoing volatility in the market at this time. Across the industry sectors, 2019 has been a year of uncertainty and vulnerability due to the rise of...

Product Innovation: Reebok introduces Zig Kinetica Concept_Type1 sneaker built for energy amplification

Global fitness brand Reebok introduced debut Zig Kinetica model – the Zig Kinetica Concept_Type1 - the brand’s newest lifestyle sneaker built for energy amplification.With an unexpected zig zag sole designed for energy return and a fashion upper designed by...

Reebok unifies under one logo, one wordmark

Reebok on Thursday announced that it will unify under one brand logo and wordmark, beginning next year.It said that it will leverage its most recognisable and distinguished assets - the Vector logo and 'drop-R' wordmark.The wordmark and logo will...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary Boost™ technology to form the all-new Instapump Fury Boost™

Reebok and Adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of Adidas’ exclusive Boost™ technology to create the Instapump Fury Boost™ – a sneaker that will redefine the sneaker industry.Born in...

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

adidas elevates India head Dave Thomas, assigns him to look emerging markets

German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging markets as part of its top-level reshuffle, said an official. Thomas' new assignment would be effective from April 1 and...
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Hong’s kitchen opens new outlet at Delhi’s Rohini

Hong’s Kitchen embarked on its presence in Delhi’s Unity One Mall located at CBD Shahdara and Omaxe Chowk in...
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