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BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales.Puma, the third-largest sportswear manufacturer in the world, has...

adidas calls for stable import duty rates in India

German sportswear and accessories major adidas on Tuesday sought stable import duty rates in India, saying it would help in having more faith in the market as frequent changes in tariff hamper investment planning.According to a PTI report: The...

Reebok bets big on knitwear

The increasing trend of casual and sportswear along with the modern consumers’ growing interest in exercise, outdoor activities and fitness has provided a major thrust to the knitwear industry in India. Silvia Tallon, Senior Marketing Director - India, of...

Nathalie Emmanuel joins Reebok as brand ambassador

'Game of Thrones' actress Nathalie Emmanuel has been announced as a new brand ambassador of fitness brand Reebok thereby joining the likes of Gigi Hadid, Ariana Grande, Gal Gadot, Kangana Ranaut and Shahid Kapoor."When I'm choosing the parts I...

DIPP approves Reebok India's proposal to set up single brand retail store

The Department of Industrial Policy and Promotion has approved Reebok India's proposal to set up single brand retail stores in the country. "The proposal to undertake single-brand retail trading of Reebok branded products in India has been approved. It entails...

Reebok India says it expects FDI license in a month or two

Reebok India said the company is expecting a license probably in one or two months over its application seeking Government approval for 100 per cent FDI to open company-owned stores. "We (Reebok India Company) will get the license may be...

Amazon India registers 225 per cent net growth on sports products in 2016

Leading etailer Amazon has witnessed a net growth of over 225 per cent on its sports category in 2016 as compared to the last fiscal, the company said in a statement on Tuesday. The survey revealed that Amazon fashion sportswear...

Companies woo customers with attractive discounts ahead of GST to clear stock

It is turning out to be bonanza time for consumers as companies, ranging from apparels to car manufacturers, woo them with attractive discounts ahead of implementation of the GST next month. According to a PTI report: Apparel manufacturers are trying...

Reebok seeks Govt's approval to open single brand retail stores

Reebok India has sought Government's nod to set up single brand retail stores in the country. According to a PTI report: The company has submitted its proposal to the Department of Industrial Policy and Promotion (DIPP). "The DIPP is looking at...
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Raymond has plans for opening stores in temple towns: CBO Debdeep Sinha

Debdeep Sinha chief business officer for apparel at Raymond Ltd. speaks about the company’s expansion plans, Raymond’s propriety fabrics...
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