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Myntra Expands Exclusive Arsenal Merchandise

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The online retailer has expanded the repertoire of exclusive ‘fan’ merchandise of Arsenal available with the launch of Arsenal Football Club Home and Away kits from Puma. Senior officials at also highlighted their online ‘engagement’ with local fans,given the World Cup ‘fever’ currently underway.

Myntra highlights its sportswear category via new campaign
The e-tailer has introduced key features like 'Shop by Sport and Shoe Finder' technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements

The tie up of this leading online retailer would enable local fans to get merchandise related to this global football icon, in tune with the global launch by Puma -Arsenal. The collection related to this UK-based football club is spread across 34 styles and 43 products, priced between Rs 599 and Rs 12, 999. Myntra had earlier also launched a ‘World Cup’ store online.

As part of the promotional strategy, Myntra and Puma would host a series of activities online during July, and a winner announced on August 10, who would have an opportunity to watch an Arsenal match live in the UK along with a host of Arsenal merchandise.

, Chief Marketing Officer, Myntra, said, “It is an honour to launch Puma’s exclusive Arsenal collection at a time when the football ‘fever’ is at its peak, creating more demand for ourexclusive World Cup store.”