Vikas Ahuja
Fashion & Lifestyle
Celeb-retail Symbiosis
From Devika Rani To Madhuri Dixit – Almost every actor has been roped in to launch a thousand products. From Lux and Digjam to Marlboro, Dabur and Macroman, companies have long loved using celebrities to endorse their brands.The trend...
Fashion & Lifestyle
Myntra Expands Exclusive Arsenal Merchandise
The online retailer Myntra has expanded the repertoire of exclusive 'fan' merchandise of Arsenal available with the launch of Arsenal Football Club Home and Away kits from Puma. Senior officials at Myntra also highlighted their online 'engagement' strategy with...
Fashion & Lifestyle
Myntra Signs Kangana Ranaut as the Brand Ambassador for Dressberry
Fashion e-retailer, Myntra.com, has brought Kangana Ranaut on board as the brand ambassador for fashion brand Dressberry. Ranaut will be featured in some of the promotional initiatives by the company, helping build a strong connect between the brand and...
Fashion & Lifestyle
Myntra.com Presents Indian Fashion League
E-commmerce platform Myntra.com has unveiled a new concept titled Indian Fashion League (IFL) to determine which city has the highest fashion quotient. Started this Friday, Myntra’s IFL is a 20-day bonanza that will enable shoppers to make their online...
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Latest News
Retail sales grow 8% y-o-y in March 2024: RAI Survey
According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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