The online retailer Myntra has expanded the repertoire of exclusive ‘fan’ merchandise of Arsenal available with the launch of Arsenal Football Club Home and Away kits from Puma. Senior officials at Myntra also highlighted their online ‘engagement’ strategy with local fans,given the World Cup ‘fever’ currently underway.
The tie up of this leading online retailer would enable local fans to get merchandise related to this global football icon, in tune with the global launch by Puma -Arsenal. The collection related to this UK-based football club is spread across 34 styles and 43 products, priced between Rs 599 and Rs 12, 999. Myntra had earlier also launched a ‘World Cup’ store online.
As part of the promotional strategy, Myntra and Puma would host a series of activities online during July, and a winner announced on August 10, who would have an opportunity to watch an Arsenal match live in the UK along with a host of Arsenal merchandise.
Vikas Ahuja, Chief Marketing Officer, Myntra, said, “It is an honour to launch Puma’s exclusive Arsenal collection at a time when the football ‘fever’ is at its peak, creating more demand for ourexclusive World Cup store.”
