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The Sleep Company

The Sleep Company appoints new growth and technology chiefs

Nirav Lalan promoted to Chief Growth Officer; Alpesh Jain appointed as Chief Technology Officer New Delhi: The Sleep Company announced two key leadership appointments to accelerate its next phase of growth and innovation. Nirav Lalan has been promoted to Chief...

The Sleep Company appoints Sharad Shukla as Director – Retail Expansion

In this role, Shukla will lead the company’s offline growth initiatives, driving its store network expansion across the country Bengaluru: Mumbai-based comfort-tech brand, The Sleep Company has named Sharad Shukla as its new Director – Retail Expansion. In this role, Shukla...

2025 Marketing Forecast: 5 Trends to Watch

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approaches Bengaluru: Getting noticed by consumers amid the millions of distractions in today's cluttered retail environment is a challenge, especially for emerging direct-to-consumer (D2C) brands. Unless...

What’s Next for the Sleep Market: 5 Key Trends to Watch Out For

From personalised mattresses to innovations like AI-driven sleep trackers, the industry is poised to embrace a range of emerging trends Bengaluru: The Indian sleep market is experiencing unprecedented growth, driven by a confluence of factors such as heightened awareness about...

2024 Retail Recap: Highs and lows explored

A reflection on how 2024 unfolded for the Indian retail sector New Delhi: The year 2024 was a mix of opportunities and challenges for India’s retail sector, with aggressive expansions fueling growth on one hand and rising rental, input, and...

Top 5 Home Furnishing Retailers of Indian Origin

These retailers are redefining the way Indians furnish homes, offering everything from artisanal pieces to contemporary furniture  Bengaluru: Indians have a deep-rooted culture of home improvement, often driven by festivals, life milestones, or simply the desire to refresh their living...

India’s Sleep Industry Wakes Up To Growth

The sleep industry has strikingly grown over the past few years, driven by factors such as increased awareness, lifestyle changes, and tech innovations Bengaluru: Less than a decade ago, sleep was simply a part of the day. However, in recent...

The Sleep Company is well-positioned to reach Rs 1,000 crore mark in the next 2-3 years: Co-founder Priyanka Salot

Priyanka Salot, co-founder and CEO, of The Sleep Company on her story, strategy and dreams In a little over four years since starting its operations in 2019 as a D2C brand, The Sleep Company reached the milestone of achieving an...

Unit economics, focus, and a channel-specific strategy key for retail success, say leading entrepreneurs 

Representatives of leading D2C brands like Zivame, Abcoffee and The Sleep Co., discussed retail success strategies in India on day 1 of India D2C Summit 2024 in Mumbai Mumbai: Unit economics, a focussed approach and a channel-specific strategy are the...

Q1 of FY25 saw a 123% Q-o-Q jump in store launches, East count doubles

In the first quarter of the financial year 2025, D2C brands and retail players raised a total of over Rs 740 crore. IndiaRetailing Insights: Retail store expansion in India in the first quarter (Q1) of the financial year (FY) 2024-2025...
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Home furnishings brand OBEETEE launches new outlet in Ahmedabad

Located at Bodakdev, the new outlet is the only OBEETEE store to house its complete furniture range Bengaluru: Handcrafted carpets...
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