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Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary Boost™ technology to form the all-new Instapump Fury Boost™

Indiaretailing Bureau -
Reebok and Adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of Adidas’ exclusive Boost™ technology to create the Instapump Fury Boost™ – a sneaker that will redefine the sneaker industry. Born in...
Fashion

Sports Innerwear: Next-gen growth engine for the innerwear segment

Gurbir Singh Gulati -
To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...
Fashion

adidas elevates India head Dave Thomas, assigns him to look emerging markets

Indiaretailing Bureau -
German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging markets as part of its top-level reshuffle, said an official. Thomas' new assignment would be effective from April 1 and...
Fashion

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

Indiaretailing Bureau -
K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...
Fashion

Puma pips rivals, becomes top sportswear brand in India

IANS -
German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales. Puma, the third-largest sportswear manufacturer in the world, has...
Retail

adidas calls for stable import duty rates in India

Indiaretailing Bureau -
German sportswear and accessories major adidas on Tuesday sought stable import duty rates in India, saying it would help in having more faith in the market as frequent changes in tariff hamper investment planning. According to a PTI report: The...
Fashion & Lifestyle

Reebok bets big on knitwear

IMAGES Business of Fashion -
The increasing trend of casual and sportswear along with the modern consumers’ growing interest in exercise, outdoor activities and fitness has provided a major thrust to the knitwear industry in India. Silvia Tallon, Senior Marketing Director - India, of...
Fashion & Lifestyle

Nathalie Emmanuel joins Reebok as brand ambassador

IANS -
'Game of Thrones' actress Nathalie Emmanuel has been announced as a new brand ambassador of fitness brand Reebok thereby joining the likes of Gigi Hadid, Ariana Grande, Gal Gadot, Kangana Ranaut and Shahid Kapoor. "When I'm choosing the parts I...
Fashion & Lifestyle

DIPP approves Reebok India's proposal to set up single brand retail store

Indiaretailing Bureau -
The Department of Industrial Policy and Promotion has approved Reebok India's proposal to set up single brand retail stores in the country. "The proposal to undertake single-brand retail trading of Reebok branded products in India has been approved. It entails...
Retail

Reebok India says it expects FDI license in a month or two

Indiaretailing Bureau -
Reebok India said the company is expecting a license probably in one or two months over its application seeking Government approval for 100 per cent FDI to open company-owned stores. "We (Reebok India Company) will get the license may be...
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Sandeep Kataria Steps Down as Bata Global CEO — The Incredible Journey Across Diapers, Pizza, Data & Shoes

From diapers to data, fried chicken to footwear — the incredible journey of Sandeep Kataria, the man who made...
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