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Myntra sees All About You as $100 ml brand in next 2 years

Online fashion retailer Myntra has recently launched its new fashion range-- All About You-- designed by actor Deepika Padukone. The new range called 'All about You', priced Rs 1,500 onwards, is aimed at women aged between 20-35 years. Myntra says that...

De Moza: Leggings exclusively

Riding on a trend that has taken leggings from a minimal to must, legging brand, De Moza  is planning to open 50 exclusive outlets by the end of the next fiscal. Images Busness of Fashion  talks to Agnes Raja...

Flipkart is back with 'Big Billion Sale' season two

E-commerce marketplace Flipkart is gearing up for its “Big Billion Sale” season two. The company recently announced that the second edition will be held between the 13th and 17th October, 2015. This year, the sale will be an app-only shopping...

The Swan's got swag

American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year.Not so long...

On-demand food tech company Faasos goes app only

Given the ever growing nature of smartphone and internet penetration in India, on-demand food ordering and delivery company Faasos has gone app-only today, following the likes of Myntra and Ola, who also operate through app. Faasos, which is run by...

Struggling with your digital marketing strategy? Get these 5 fixers!

Technology and consumer behaviour are changing the world faster and further than at any point in human history. India is witnessing tremendous changes in the digital space, with Facebook users increasing at a rapid pace, and internet access getting...

Can the Internet of Things shake up retail?

With the marriage of smart devices, advanced connectivity, and e-commerce, smart retailers worldwide are adopting and embracing various technological breakthroughs that are gradually changing how businesses and consumers interact.While every retailer has a Point of Sale, in-store signage and...

Why consumer branding & advertising need a reboot for the digital age

Advancements in technology and the increasing number of web users have transformed the face of marketing & advertising over the years. While traditional channels of advertising -- TV, radio and print-- are not obsolete, the marketers today are finding...

IRF 2015 to showcase exclusive Knowledge Series session by Javelin Group MD Philippe Nobile

The 12th edition of India Retail Forum (2015), on September 15 and 16, 2015, at The Renaissance, Mumbai will be proud to host Philippe Nobile, MD of Javelin Group, one of the world's foremost retail strategy consulting companies, as...

Retail prodigies to battle it out during IRF Rising Star Challenge 2015

India Retail Forum (IRF), the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry, will kick start on September 15, 2015 at the Renaissance Mumbai Convention Centre Hotel in Mumbai. Launched in 2003, IRF brings together...
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The Golden Journey of Kalyan Jewellers

How Kerala-based Kalyan Jewellers is transforming itself from a regional brand to a national player that is in sync...
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