Myntra
Fashion & Lifestyle
Myntra launches its in-house plus size brand, Sztori
Myntra has announced the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers, the...
Fashion & Lifestyle
Myntra and Saif Ali Khan join hands to launch ethnic wear brand ‘House of Pataudi’
Myntra has announced the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and...
Fashion & Lifestyle
Manish Creations spruces up occasion wear collection to attract consumers
Established in 1999, Manish Creations is a prominent men's ethnic wear brand from Kolkata. The brand focuses on consumers seeking wedding, party and occasion wear. It caters to all segments in the market. It offers sherwanis, kurta-pyjama sets, kurta-jacket...
Retail
Myntra launches loyalty program, ‘Myntra Insider’
Myntra has announced the launch of its loyalty program, Myntra Insider. A first of its kind in the country, the program is a comprehensive package, designed to strengthen engagement with its users to drive stickiness on the platform.This open-to-all...
Fashion & Lifestyle
Top 5 fashion innovations in the retail industry
Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times longer. Trends that used to be seasonal are now insta-trends. In today's connected real-time world, consumers are more aware and...
Beauty & Wellness
Myntra announces the arrival of the 4th edition of ‘Myntra Beauty Edit’
Myntra is hosting the 4th edition of ‘Myntra Beauty Edit’, the most awaited carnival for cosmetics and beauty products online, from September 4-5. The fourth edition of the two-day mega festival is being complemented with over 30 new brand...
Retail
Online to Offline: Pure play e-commerce firms go physical to woo consumers
While the Internet may have penetrated the heart of India, the hearts of Indians (and their trust) still lies with the physical retailer. In fact, a recent AT Kearney study states that 95 percent of all retail sales are...
Fashion & Lifestyle
Try & Buy Fashions raises US $1 million from Venture Catalysts
Venture Catalysts has announced a pre-series A round of funding worth US $1 million in the world's first real-life virtual trial room, Try & Buy Fashions.According to a ANI report: Backed by prominent influencers from the industry including Muralikrishnan...
Fashion & Lifestyle
‘At MFB, we want to bring in brands which have potential in India’
The Indian fashion industry today is Rs 165 billion, growing at about 11 percent. The online industry itself is between US $4 to 5 billion, which is equivalent to 4 percent penetration in comparison to the other parts of...
Retail
Myntra partners with WebEngage to power their user engagement strategy
Online fashion retail major Myntra has chosen to employ the services of marketing automation platform WebEngage to power their user engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create...
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Latest News
Lab-grown diamond brand Solitario enters Chennai
The new 600 sq. ft. boutique is located at Phoenix Market City Mall’s luxury arena named Palladium Bengaluru: Lab-grown diamond...
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