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Nestle rolls out first sub-brand of Maggi to appeal to ‘young adults’

Nestle India has rolled out the first sub-brand of its 2-minute noodles Maggi under the name Hot Heads, as it looks to widen the consumption base of its mainstay snack brand. The Hot Heads range addresses young adults who...

No magic button for Maggi growth: Suresh Narayanan, Nestle India

Nestle is doubling the number of Maggi variants to 12 as it looks to regain the market share of the popular snack brand, says Narayanan...READ MORE

Nestle plans up to 25 products to take on rivals like Patanjali

Having weathered the Maggi storm, Nestle India is embarking on a product offensive, launching up to 25 products across various categories to fend off disruptive competition from new rivals like Patanjali. According to a PTI report: The company, which now...

Maggi effect: FSSAI plans specific regulations for noodles

In the wake of Maggi controversy, the Food Safety Standards Authority of India (FSSAI) is working on new regulations for quality standards of instant noodles to better regulate the quality of taste-maker and other ingredients. According to a report in...

Maggi strengthens position with 50 pc market share

Maggi instant noodles by Nestle have further strengthened its leadership position with more than 50 per cent market share in the noodles category, says Nielsen Report. During the Maggi ban fiasco, FMCG major ITC had claimed that sales of its...

Maggi gets a clean chit from CFTRI, claims Nestle

Nestle revealed that CFTRI (Central Food Technological Research Institute, Mysuru) has cleared all samples of its instant snack brand Maggi noodles, stating that all 29 samples tested by the research institute are clear. The reports state that lead levels for...

MSG level in Maggi noodles high, lab tells SC

The reports are out but Maggi may not be in trouble again. According to the test results from Mysuru-based Central Food Technological Research Institute, the lead content in India's most popular noodle brand is within permissible limits but monosodium glutamate (MSG)...

Mysore lab submits Maggi report to SC

The government Mysore laboratory on Tuesday submitted its test report on 16 Maggi samples to the Supreme Court following the apex court’s order in January this year calling for fresh tests to ascertain the quantity of lead and MSG...

After Maggi, Patanjali Atta Noodles fail lab test

After Nestle's Maggi, it is Baba Ramdev's Patanjali Atta Noodles that have come under Food Security's scanner. Food Security and Drugs Administration (FSDA) based in Meerut has found a sample of Patanjali Atta Noodles sub-standard. According to the team, the...

Nestle dragged to court in UP over sub-standard Maggi

Alleged sub-standard of Maggi, has landed Nestle India and its two sellers in a court in Uttar Pradesh. However, Nestle India has denied the charges questioning the testing standards. A case has been lodged in the court of additional district...
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