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Myntra eyes 3 million shoppers, expects tier-II, III markets to contribute over 40 pc of EORS sales

Fashion e-tailer Myntra on Monday said it expects about 3 million people to shop on its platform during its End of Reason Sale (EORS), slated for later this month, and tier-II and tier-III markets to contribute over 40 percent...

KW Delhi 6: An essence of ‘freedom shopping’

With a vision to revolutionise the entire real estate sector, KW Group has been creating new benchmark projects to transform the lifestyle of the society and KW Delhi 6, Ghaziabad is one example of this. Located in Rajnagar Extension,...

KW Delhi 6: An essence of ‘freedom shopping’

With a vision to revolutionise the entire real estate sector, KW Group has been creating new benchmark projects to transform the lifestyle of the society and KW Delhi 6, Ghaziabad is one example of this. Located in Rajnagar Extension,...

The Great Indian Mall Story: The Rise of the shopping centre industry

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has mushroomed to a whopping 650 malls, enabled by the fact that...

Formal Shirts Market Analysis: Current trends and future mapping

Despite the fact that the segment has seen a setback with the advent of the casual wear industry, lately formal wear is back in fashion with brands having modernized their offerings that include new colours, fits and innovative fabrics....

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...

LP Athleisure Window : Fluid and minimalistic

The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed a window scheme to promote their Athleisure collections at their special format stores - LP Sports and LP Jeans.Narrating more on the ideas,...

LP opens windows to India’s luxury wedding saga

The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed an ornate window scheme across all their key stores to promote their wedding collection.Narrating more on the ideas, Kapil Yadav, Head - VM,...

Fashion as a reflection of aspirational lifestyles

2018 was a mixed bag for the fashion industry in India. The fashion market (apparel, footwear, personal accessories and eyewear, personal luxury) in India experienced many challenges in 2016 and 2017, which led to slower value growth particularly in...

Aditya Birla Fashion and Retail Q3 net rises twofold to Rs 70 crore

Aditya Birla Fashion & Retail posted 100 percent growth in net profit to Rs 70 crore for the third quarter of the financial year 2018-19, ending December 31, 2019, according to a PTI report. The company had posted a net profit of Rs...
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Oral care brand Perfora targets a consumer base of 50 million by 2025: co-founders

The direct-to-consumer brand has served more than 40,000 customers in the first 12 months of its existenceBengaluru: With Perfora,...
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