After the torrid success of mass to premium beauty brands, now uber-luxury companies are enticed by India’s beauty industry
New Delhi: Last week, Giorgio Armani rolled out its first Armani Beauty flagship store in New Delhi’s DLF Promenade mall. The...
Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertising
New Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...
From cashierless checkouts to augmented reality shopping these technological innovations by retailers forever redefined the in-store experience
Bengaluru: Stepping into the store, adding items to the cart and just walking out without breaking a step to pay isn’t fiction anymore. In...
India is uniquely positioned as one of the most attractive and fastest-growing BPC markets globally
New Delhi: The Indian beauty and personal care market is estimated to grow to $30 billion by 2027, accounting for 5% of the global market,...
Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact
Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...
Through this investment, L'Oreal will support early-stage entrepreneurs building the next generation of insurgent consumer businesses acrospti the beauty value chain
New Delhi: French cosmetic major L'Oreal on Tuesday announced a strategic investment in DSG Consumer Partners IV, the fourth...
The global beauty honchos are visiting to study India’s beauty and cosmetics market that is expected to swell to a Rs 2-trillion opportunity by 2025. MNCs are looking at India as a future growth engine
New Delhi: As India’s beauty...
The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...