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Lenskart

Lenskart's IPO to hit markets in three years

Online eyewear firm Lenskart plans to launch its initial public offering (IPO) in the next three years to create value and provide exit option to existing shareholders. “As the company grows, we see IPO will create more value for everybody....

Lenskart to invest Rs 100 crore on expansion; open 400 stores in 2 years

Ratan Tata-backed eyeware retailer Lenskart plans to invest over Rs 100 crore on business expansion, including opening of 400 stores, in the next two years. According to a PTI report: The company, which has a strong online presence, is eyeing...

E-tail to brick-and-mortar: Are Indian e-commerce firms reinventing the wheel?

In a bid to curb higher marketing costs and cater to diverse customer needs in a highly competitive market, Indian e-commerce players, in a reverse trend, are now expanding their platforms to brick-and-mortar outlets. "The crux of the online business...

Lenskart unveils app that doesn't need Internet

In a first for the Indian e-commerce industry, leading eyewear company Lenskart has launched a unique 'Lenskart Lite' app for Android users which requires no Internet connection to shop from its website. The app is based on SMS technology. In the...

Lenskart to setup 20 stores per month in tier I, II cities, launches Lenskart Lite

Leading online eyewear firm Lenskart is eyeing major expansion in tier I and II cities across the country and setting up 20 brick-and-mortar stores per month to strengthen itself in such markets. Lenskart, which gets a significant portion of its revenues from offline...

Emerging trends in store design

Increase in urbanization, rise of nuclear families, growing affluence levels, increasing aspirations and a preference for branded products, the last few years saw the stars aligning for the retail industry in the country. However, we also saw it develop...

Lenskart partners Ola to provide free eye check for drivers

Lenskart has partnered with taxi-aggregator Ola to flag off a two week long road safety and driver welfare initiative. Lenskart is providing free eye check-up camps for tens of thousands Ola driver partners across Delhi NCR to promote road safety. As...

8 marketing ideas that revolutionized retail in India

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...

IFC leads Rs 400 crore Series D investment in Lenskart

IFC, a member of the World Bank Group, is investing Rs 171 crores in Indian eyewear company, Lenskart, to help it expand access to high-quality and affordable eye-care products in tier 3 and tier 4 cities. IFC was the lead...

Are high streets taking these pointers from malls?

The meteoric growth of e-commerce in India in recent years was broadly seen as a threat to physical retail. Seemingly bearing this out, ASSOCHAM states that e-commerce has grown at a compounded annual growth rate (CAGR) of 30 per...
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