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Kewal Kiran Clothing in talks to acquire women-oriented Kraus Jeans

The acquisition is aimed at filling the gap for a women-dedicated denim brand for KKCL New Delhi: Kewal Kiran Clothing Ltd (KKCL) is in advance talks to acquire Kraus Jeans, a women focused casual fashion brand, according to two people...

Retail-tech case study: Killer transformation

How KKCL maximised inventory rotations, minimised stock ageing, fine-tuned business strategies reduced waste and enhanced profitability with the help of its tech partner Logic ERP Mumbai: Killer is one of the early players in India’s denim segment. Founded in 1989 by...

Premium Indian brands lead the country’s denim race

A pair of jeans can be found in practically everyone’s wardrobe – from a hardcore ethnic Indian wear patron to someone who has a collection of trousers in practically every colour. Life without that pair of jeans is unimaginable...

6 brands making a fashion statement by going green

It makes you look good, but the reality of the apparel business is ugly. It has turned into one of the world’s most polluting industries. Cotton cloth production requires thousands of liters of water and an equal number of chemicals to manufacture clothing dyes. However,...
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Macho Sporto introduces Sidharth Malhotra as its new brand ambassador

The campaign involves a TVC showing Sidharth Malhotra being impressed by a girl making the first moveNew Delhi: JG...
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