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Puma India onboards Indian bowler Mohammed Shami as brand ambassador

Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the yearBengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...

Festive season brings $13 billion opportunity for e-tailers, non-metro sellers get more Diwali orders: Report

E-commerce platforms anticipate around 10-15 per cent of the total order volume to be attributed to first-time shoppersMumbai: MSMEs from non-metro cities are clocking more Diwali orders this year than sellers from metro cities while the e-commerce opportunity could...

9.5 crore customers visit Amazon in the first 48 hours of the Great Indian Festival 2023

Over 80% of customers came from non-metros and more than 35% increase in small and medium businesses securing sales within the initial 48 hours Bengaluru: E-commerce platform Amazon India has witnessed about 9.5 crore customer visits in the first 48 hours...

The Sleep Company: Revolutionizing comfort

The brand started as a digital native but has now expanded its market reach offline too with an expansive store presence across IndiaBengaluru: Just selling good mattresses seems like a passe when it comes to The Sleep Company and...

Godrej and Boyce aim for larger market share in Godrej Interio biz

The company has planned to expand its retail presence by launching 10 exclusive showrooms and 180 retailers over the next three yearsChennai: Godrej and Boyce, the flagship company of the diversified conglomerate Godrej group is eyeing 30 per cent...

Reliance Retail funding: Canadian pensions, Japanese conglomerates, Gulf funds line up in droves to invest

About 20 global funds and major investment firms are making a beeline to invest billions of dollars into Reliance Retail as it is widely viewed by international investors as a de facto play on India’s torrid future consumption story New...

Arzooo unveils home appliances platform Gostor.com

Gostor.com will bring online consumers to 30,000 offline retailers while catering to more than 15,000 pin codes and bridging the gap between digital and retail shoppingBengaluru: Retail tech platform Arzooo has launched Gostor.com, a home appliances platform that integrates offline and...

Parle Products collaborates with IBM to drive digital transformation using cloud and AI

Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM ConsultingBengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...

‘We were the first to offer EMI, not Apple’

Subhash Chandra, Managing Director of Bengaluru-based Sangeetha Mobiles speaks about the company’s many firsts, its plans and the dark side of the smartphones business New Delhi: What if the prices of the smartphone you bought less than a week ago...

Cracking the rural retail code

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...
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Bhima Jewellers: Shining Bright Since 1925

From Augmented Reality and virtual try-ons, 99-year-old Kerala-based Bhima Jewellers has moulded itself to stay relevant to today’s digital-savvy...
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