gen Z category
E-Commerce
66% of Gen Z shoppers prefer to shop online rather than in-store: Report
The study reveals that 83% of Gen Z shoppers rely heavily on customer reviews to make purchasing decisionsBengaluru: As many as 66% of Gen Z shoppers (aged 18-25) prefer to shop online rather than in-store, according to a report...
In Focus
Gen Z spending power projected to reach $2 trillion by 2035: Report
Gen Z currently drives 43% of India's consumer spending, with their collective spending power reaching $860 billionBengaluru: With a population of 377 million, Gen Z's (people born between 1997 and 2012) collective spending power has surged to $860 billion...
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Latest News
Digital Icon : Afzal Hussain
Afzal Hussain is a seasoned professional with over a decade of experience across the mobility and fashion sectors, including 8 years...
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