Go Colors has partnered with Apparel Group to mark its entry into the Dubai market
Bengaluru: Women’s bottomwear brand Go Colors, owned by Go Fashion (India) Ltd., has opened its first international store in Dubai, marking its debut outside India, the company said in a press note.
The new store is located at Silicon Central Mall and brings the brand’s wide range of everyday and occasion-based bottomwear to a new, global audience.
In Dubai, Go Colors has entered into a partnership with Apparel Group, one of the region’s leading retail conglomerates.
“This is a significant step for us as we expand outside India for the first time,” said Gautam Saraogi, CEO & Founder of Go Colors. “Dubai is a diverse and dynamic market, and we’re excited to bring our range to customers here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal collaborator for this milestone.”
The Dubai store will house a curated selection of products, including leggings, denims, trousers, joggers, and other bottomwear essentials designed to work across different occasions.
“Go Colors’ distinctive focus on inclusive, stylish, and affordable bottomwear aligns with our commitment to offering versatile fashion options for every customer. We’re excited to welcome them into our retail ecosystem and look forward to driving their growth across the Middle East,” said Neeraj Teckchandani, CEO of Apparel Group.
Founded in India, Go Colors has built a strong presence across the country with a network of over 750 exclusive brand stores and is also present inmore than 2,000Â large format stores.
