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Asha Esther Jaikishan

Gradual Path to Recovery: Fashion retail registers demand revival

After months of the COVID triggered wallop, markets and economies around the world are now steadily inching back towards normalcy. The Indian fashion industry, one of the worst hit retail sectors by the pandemic, too has finally started registering...

Impact of E-Commerce: Why successful offline brands are jumping on the online bandwagon

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet, e-commerce is changing the lives of Indians in small towns and beyond as well, owing to the convenience and...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers. Last year for...
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Reliance to bring fashion brands Sandro and Maje in India

Both brands will open their first retail stores in the country in 2024 Bengaluru: Reliance Brands Ltd (RBL), the retail arm...
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