Asha Esther Jaikishan

After months of the COVID triggered wallop, markets and economies around the world are now steadily inching back towards normalcy. The Indian fashion industry, one of the worst hit retail sectors by the pandemic, too has finally started registering...

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet, e-commerce is changing the lives of Indians in small towns and beyond as well, owing to the convenience and...

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers.Last year for...