Tuesday, October 26, 2021
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Zainab S Kazi

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Social Media: How new-age brands are converting stories to sales

Having a strong social media strategy in place, these brands are creating a ripple in retail, the effect of which has forced many big...

Malls now have an added responsibility – of making sure that...

‘To each his own’, is definitely not an adage that shopping centres would agree to abide by given the current circumstances. In fact, of...

It’s back to business as Mumbai malls clock 80-90% YoY sales,...

Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening,...

When the Light is Right: The importance of lighting in retail

American photographer Aaron Rose was famously quoted saying: “In the right light, at the right time, everything is extraordinary.” Nothing could have better accentuated...

Sarvodaya Supermarket: A small store wonder in Mumbai

If you are a new visitor to Sarvodaya Supermarket store, its ambience might leave you with deep furrows between the eyebrows. The shop defies...

The Changing Face of Indian Malls: From shopping destinations to community...

What goes into making of a perfect mall? Is it mall design, location, brand mix, zoning, ambiance, great F&B and leisure options or offering...
Trend Mapping: How the retail sector uses social media to drive sales

Trend Mapping: How the retail sector uses social media to drive...

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3...
Gujarat’s Osia Hypermart’s 50:50 food to non-food selling proposition emerges as a unique model for organized retail in India

Gujarat’s Osia Hypermart’s 50:50 food to non-food selling proposition emerges as...

From a single store in 2014 to a trailblazing expansion across Gujarat with 15 stores that today occupy 3,65,000 sq.ft. of trading area, the...

Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda...

A Step in the Right Direction: Customer-centricity leads to successful footwear...

When UK based brands Clarks was launched in India in 2005, many industry experts weren’t too optimistic of its survival in the country. The...