Sunday, December 16, 2018
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Zainab S Kazi

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Tracking the dynamics of India’s gym wear market

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact that gyms are doing well...
Women's Accessories: A whole new market of opportunity for retailers

Women’s Accessories: A whole new market of opportunity for retailers

Radhika Mishra is spoilt for choice. Literally. She has a tough time deciding which bag would go well with her outfit each time she...
Transit Retail: Optimising revenue potential and passenger experience

Transit Retail: Optimising revenue potential and passenger experience

The Yesteryears… It is always interesting to revisit the pages of history to know the origin of things. The journey of travel retail is...
The Supply Chain management dynamics in the Indian retail industry

The Supply Chain management dynamics in the Indian retail industry

Efficient supply chain management has a cascading impact on all aspects of retail - from sourcing of raw materials based on demand forecast and...
Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western...