Friday, September 18, 2020
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Zainab S Kazi

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When the Light is Right: The importance of lighting in retail

American photographer Aaron Rose was famously quoted saying: “In the right light, at the right time, everything is extraordinary.” Nothing could have better accentuated...

Sarvodaya Supermarket: A small store wonder in Mumbai

If you are a new visitor to Sarvodaya Supermarket store, its ambience might leave you with deep furrows between the eyebrows. The shop defies...

The Changing Face of Indian Malls: From shopping destinations to community...

What goes into making of a perfect mall? Is it mall design, location, brand mix, zoning, ambiance, great F&B and leisure options or offering...
Trend Mapping: How the retail sector uses social media to drive sales

Trend Mapping: How the retail sector uses social media to drive...

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3...
Gujarat’s Osia Hypermart’s 50:50 food to non-food selling proposition emerges as a unique model for organized retail in India

Gujarat’s Osia Hypermart’s 50:50 food to non-food selling proposition emerges as...

From a single store in 2014 to a trailblazing expansion across Gujarat with 15 stores that today occupy 3,65,000 sq.ft. of trading area, the...

Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda...

A Step in the Right Direction: Customer-centricity leads to successful footwear...

When UK based brands Clarks was launched in India in 2005, many industry experts weren’t too optimistic of its survival in the country. The...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier....

Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian women. Thanks to the increased...

Malls awe visitors with installations that are works of art

When Henri Matisse was quoted saying ‘Creativity takes courage’, perhaps he was foreseeing the efforts that would go into designing giant size art installations...