Saturday, April 20, 2019
Home Authors Posts by Zainab S Kazi

Zainab S Kazi

61 POSTS 0 COMMENTS
What should retailers do to remain afloat in 2019?

What should retailers do to remain afloat in 2019?

Is retail in for a revolution in 2019? Going by the current dynamics and the ever changing market conditions, it most certainly is. Where...
Transit Retail: Optimising revenue potential and passenger experience

Transit Retail: Optimising revenue potential and passenger experience

The Yesteryears… It is always interesting to revisit the pages of history to know the origin of things. The journey of travel retail is...

Big box formats, tier II cities to drive retail real estate...

The journey of shopping centres and malls in India is not very old. In fact, it is yet to even celebrate its silver anniversary....

Luring in the customer with innovative in-store communication

Unlike yesteryears, retailers today needs to entertain and engage customers, else buying can happen online as well. The only differentiating factor today is how...
Tracking the dynamics of India’s gym wear market

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact that gyms are doing well...
Women's Accessories: A whole new market of opportunity for retailers

Women’s Accessories: A whole new market of opportunity for retailers

Radhika Mishra is spoilt for choice. Literally. She has a tough time deciding which bag would go well with her outfit each time she...
The Supply Chain management dynamics in the Indian retail industry

The Supply Chain management dynamics in the Indian retail industry

Efficient supply chain management has a cascading impact on all aspects of retail - from sourcing of raw materials based on demand forecast and...
Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is...