Tuesday, October 23, 2018
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Zainab S Kazi

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The Supply Chain management dynamics in the Indian retail industry

The Supply Chain management dynamics in the Indian retail industry

Efficient supply chain management has a cascading impact on all aspects of retail - from sourcing of raw materials based on demand forecast and...
Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western...
How grand brand launches pave way for a successful retail journey

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not...
Engaging & Enthralling the Customer at the Shopping Centre

Engaging and enthralling the customer at the shopping centre

The customer was, and always will, remain the king. And when a king walks in anywhere, he deserves a royal welcome, royal treatment. And of...
The changing landscape of food retailing in India

The changing landscape of food retailing in India

A joint report by National Restaurants Association of India and Technopak Advisors state that the foodservice market in India is projected to touch Rs...