Tuesday, August 14, 2018
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Zainab S Kazi

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Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western...
How grand brand launches pave way for a successful retail journey

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not...
Engaging & Enthralling the Customer at the Shopping Centre

Engaging and enthralling the customer at the shopping centre

The customer was, and always will, remain the king. And when a king walks in anywhere, he deserves a royal welcome, royal treatment. And of...
The changing landscape of food retailing in India

The changing landscape of food retailing in India

A joint report by National Restaurants Association of India and Technopak Advisors state that the foodservice market in India is projected to touch Rs...
Top market trends in women's western wear market

Top market trends in women’s western wear market

Women’s western wear in India has moved beyond a pair of bottoms and a top. Where earlier secretaries and receptionists were the only ones...