Sunday, September 22, 2019
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Zainab S Kazi

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Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western...
How grand brand launches pave way for a successful retail journey

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not...
Engaging & Enthralling the Customer at the Shopping Centre

Engaging and enthralling the customer at the shopping centre

The customer was, and always will, remain the king. And when a king walks in anywhere, he deserves a royal welcome, royal treatment. And of...
The changing landscape of food retailing in India

The changing landscape of food retailing in India

A joint report by National Restaurants Association of India and Technopak Advisors state that the foodservice market in India is projected to touch Rs...
Top market trends in women's western wear market

Top market trends in women’s western wear market

Women’s western wear in India has moved beyond a pair of bottoms and a top. Where earlier secretaries and receptionists were the only ones...
Women’s Ethnic Wear in India: An Overview

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it...
To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak with experts on the reasons...
Fusion wear and its growing popularity in India

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the...