India has an incredibly diverse population. Brands need to cater to a wide range of consumers from myriad backgrounds, cultures and varying sensibilities. The winners are those organisations which appeal to a customer’s core values, create differentiation and reduce friction in the purchase cycle…
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Myntra BFF expects 1.6 fold increase in traffic over BAU
Myntra's Big Fashion Festival (BFF) sale event is set to kick off on 26 September, with early access available...