The association will lead to a wider range of official NBA merchandise including apparel and accessories being available at ShopTheArena.com and select offline and online retail channels
New Delhi: Mumbai-based Suditi Sports Apparel and The National Basketball Association (NBA), a North America-based professional basketball league have announced a multiyear expansion of their existing merchandise collaboration–Suditi is one of the select manufacturers of licensed NBA apparel in India.
Through the expansion, Suditi will create and distribute more officially licensed NBA fanwear in India including current and former player fanwear, apparel, headwear, innerwear, accessories, and more, a release by the company stated on Wednesday.
The entire collection is available through Suditi’s direct-to-consumer platform, ShopTheArena.com, and at select offline and online retail channels across the country.
“Over the past five years, Suditi has played a vital role in helping us grow basketball and the NBA’s popularity in India,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.
“There’s a clear demand for a more comprehensive range of NBA merchandise in the country, which is reflected by the fact that sales from NBA-branded Suditi products have grown four times since the launch of our collaboration. We expect that trend to continue as part of this multiyear expansion and look forward to continuing to work with Suditi to produce fanwear that empowers fans in India to represent their favorite teams and players in style.”
“The NBA is one of the best brands globally, and we are excited to build on our valued merchandising relationship with them,” said Harsh Agarwal, co-founder, Suditi Sports Apparel Limited.
“The next phase of our journey will focus on leveraging these learnings to drive growth in the merchandise segment in India,” Agarwal added.
