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Nike unveils its first flagship Rise store in Chennai

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The new outlet of Nike is located at Phoenix Marketcity, Indira Gandhi Nagar, Velachery, Chennai

Bengaluru: American athletic footwear and apparel brand Nike has launched its first digitally-advanced flagship Nike Rise concept store at Phoenix Marketcity in Chennai, according to a social media post by an official from Phoenix Marketcity.

“Nike opens their flagship Rise Store, a first-of-its-kind in the state at Phoenix Marketcity, Chennai. This will be the first and only exclusive store with Air Jordan collection in the state,” said manager, leasing at The Phoenix Mills Ltd. in a LinkedIn post while sharing images of the new outlet.

The store has been unveiled by RJ Corp, India’s leading conglomerate that runs sports and F&B franchises on 6 August 2023.

Spread over 5100 sq. ft., Nike Phoenix Marketcity will offer a wide assortment of footwear and apparel across running, training, lifestyle, and Jordan products, according to RJ Corp. “The impressive location is a cutting-edge wonderland for sneaker lovers and athletes alike. This new store is aiming to get closer to the customer with a community focus and sports insights,” said RJ Corp in an email to IndiaRetailing.

The athletic retailer debuted the concept of Nike Rise with a 15,000 sq. ft. store in Guangzhou, China in July 2020 and its second Rise store in Seoul featured tech touches such as QR codes that unlocked augmented reality experiences, and a content studio.

According to Retail Dive, Nike Rise is one of a number of digitally focused store concepts Nike has rolled out over the years.

“This is the journey of retail transformation and the store features the latest retail and architectural design used in new Nike stores around the world. Experience the best of Nike with an integration of digital and physical space for a fully immersive and seamless member journey,” wrote Saahil Iyer, director of Nike India in a social media post about the first Nike Rise store that opened in India at the DLF Mall of India in Noida, Uttar Pradesh.

However, according to RJ Corp, the Nike Phoenix Marketcity store does not offer these services.

US-based Nike, Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. The company opened its first retail outlet in 1966. In 1972, Nike launched its own brand of shoes, and in 1978, the company was renamed Nike, Inc.

In 1995, Nike entered the Indian market through a licensing deal with Delhi-based Sierra Industrial Enterprises and in 2004 Nike India, a subsidiary of Nike, Inc. was set up. The brand currently operates over 1,046 retail stores worldwide with over 125 stores in India.

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