Croma opened its latest outlets in Panipat, Lucknow and Jaipur

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The Panipat store is the brand’s first in the town, the Lucknow store its fifth in the city and the one in Jaipur its third in the tourist hub

New Delhi: Consumer durables and electronics (CDE) retail chain Croma opened three outlets recently, one each in Panipat, Lucknow and Jaipur. The Panipat outlet is located at Mittal Mall, the Lucknow outlet is located on Faizabad Road, and the Jaipur outlet is located on Tonka Road.

The Panipat store is the brand’s first in the town, the Lucknow store its fifth in the city and the one in Jaipur is its third in the tourist hub.

Croma retails more than 16,000 products from over 550 brands at 300+ stores across 100+ cities in India.

An offline-first retailer, Croma has evolved into a successful omni-channel player offering shopping options that include both in-store and online, through its website.

Run by Infiniti Retail Ltd., a Tata Group company, Croma was launched in 2006, as a large format specialist retail store selling multi-brand digital gadgets and home electronics. According to the Tata Group website, Infiniti Retail  “Reported the highest ever profitability with 98 of 100 stores delivering profits.”

Two years after the company’s launch, Croma released its own label products.