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How Arvind built a seamlessly integrated business with AXIND solutions

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When the Arvind group wanted to implement systems for a fast-growing fashion startup they chose AXIND and their ChainReaction® suite of products. Arvind laid down the challenge of quickly building a fashion business in footwear and apparel.
AXIND focuses on providing domain specific solutions to the Fashion and Lifestyle industries.
In less than a year, they have built several new brands and are fast expanding across multiple channels including E-commerce, sales via distributors and their own stores. They needed systems that could do the job quickly and yet be flexible enough to change as per their fast evolving requirements.
ChainReaction® PLM (Product Lifecycle Management) was the first product selected. Seeing the ease of use of the product, the WMS (Warehouse Management System) was quickly added, and eventually the POS (Point-of-Sale) and retail back-office were also put into use (the WMS and POS are both part of ChainReaction® OMNI).
ChainReaction® is easy-to-use, quick to implement and with an architecture that could be adapted to the company’s needs. For example, the POS and retail back-office was implemented in an incredibly short time of two weeks.
AXIND team has a deep knowledge of the retail domain and ensured that business continuity was maintained despite the rapid changes. Integration to SAP financials, to Arvind’s omni-channel solution Nnnow, to Microsoft BI and to E-commerce marketplaces is all in the works. Rapid store openings with integration to mall systems, steady increase in the number of users using the system, changing functional and reporting requirements is all a part of this exciting partnership.
“Axind has helped our company migrate to a well-defined process oriented PLM tool. Axind has been beyond terrific – from their professionalism, enthusiasm and flexibility to their knowledge and experience with PLM tools; they delivered the project on time and have proven to be everything and more that an organization could wish for in a business association. To say our experience with Axind has been amazing would be an understatement,” CEO, Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd, Rajiv Mehta said.
Head SCM, Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd., Girish Krishnan Kutty, said, “We have been working with Axind Software Private Limited for the past 8 months. I have found the Chain Reaction Software from Axind to be very stable and easy to use. I am actually amazed at the simplicity of the product. The team has been extremely adaptable in identifying our requirement and developing the software as per our requirement.”
To avail the products of AXIND group, visit:

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