Home Fashion Go Colors’ small-box format optimises unused mall spaces

Go Colors’ small-box format optimises unused mall spaces


Go Colors, a pioneer in branded legwear for women, has created a unique Kiosk format in apparel retailing. The brand offers over 1000 legwear items in a color range of more than 120 shades in its kiosks across many prominent shopping centres, including GVK, , Pacific, Forum, and others.

Having innovated the Kiosk format, Go Colors has gone on to innovate further and has converted unused spaces/ odd spaces in malls to open small (200 to 300sq ft) pocket stores, exciting both the mall owners and consumers.

Go Colors is a fast growing brand with a robust retail footprint both offline and online. In addition to the innovative kiosks, Go Colors is present in large format stores like , Central and across India. The first high street store was recently opened on Linking Road, Mumbai. Its full product portfolio is live across all major market places – Flipkart, , Jabong, , and . The brand has also made an international footprint, establishing exclusive stores in Dubai and Abu-Dhabi.