Jabong Kicks Off the Football Fever with Nike

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The footballWorld Cup is around the corner, and Jabong.com has taken an exciting step igniting the fever. Jabong has made available Nike Magista football boots for pre-order in partnership with Nike. This comes in the wake of successful pre-orders of the Nike Hypervenom football boots and Nike Manchester United Jerseys, both of which witnessed phenomenal customer response.

Building on Nike’s history of ground breaking innovation in performance footwear, the radical new Magista football boot redefines the concept of how football boots look and perform. Providing improved fit, touch and traction, the boot is designed for the needs of creative playmakers. Nike Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control.

Talking about the launch, Praveen Sinha, Founder and Managing Director, Jabong.com, said, “With the exclusive pre-order of the Nike ‘Magista’ football boots, Jabong.com has reinforced its increasing focus on building its sports related portfolio. Jabong.com has become a one stop shop for fashion and sports related merchandise. Giving a chance to pre-order merchandise is sure to entice customers even more and will be a treat for all football fanatics in India”.

In the Magista line Jabong.com will be the exclusive online partner for the limited edition pinnacle boot Magista Obra, priced at Rs 24,995. This boot will be seen shortly on leading international football players including Andres Iniesta and Mario Gotze.

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