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Brand mantra: Latest fashion at best quality and price

Product assortment: Sai, salwar-kameez, chaniya-choli, ethnicwear for men and women and westernwear for ladies

Targeted consumers: A+ to B

Turning point(s) in my brand’s life: Every valuable customer is turning point for brand.

Growth percentage: 15 percent

Retail presence: Ahmedabad / Surat

Total no. of EBOs: 4

Total number of flagship store(s): 1

Expansion/extension/diversification plan(s): The brand plans 25,000 sq.ft. expansion at Ahmedabad stores.

Awards won/nominated at IFF (Category and year): IFF 2012, Best retailer in western region and an appreciation award by CMAI as one of the best retailers in India

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