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Wipro Consumer looks to buy personal care brands

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Wipro’s FMCG division, Wipro Consumer Care and Lighting (WCCL), is on the look out for any “suitable” personal care product brands to expand its brand portfolio further. “We are studying different product categories and evaluating various brands for acquisition in this segment. It’s, in fact, a constant exercise at Wipro,” said Vineet Agrawal, President, WCCL.

Besides, he said that the company is also planning to extend the brand Yardley for newer category – body lotion. “We are exploring the possibility of launching a range of body lotions from the Yardley portfolio,” he said. Wipro acquired the personal care brand Yardley from UK-based Lornamead Group for Rs 214 crore in 2009. The company currently sells soaps, deodorants, talcum powders, aftershave lotions and shaving cream under the Yardley brand in India.

The brand has outperformed the company’s expectations with more than 50 per cent of sales coming from deodorants.


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