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Wipro Consumer looks to buy personal care brands

Wipro's FMCG division, Wipro Consumer Care and Lighting (WCCL), is on the look out for any “suitable” personal care product brands to expand its brand portfolio further. “We are studying different product categories and evaluating various brands for acquisition...

Wipro Consumer Care to market body lotions

Bengaluru-based Wipro Ltd.'s consumer wing, Wipro Consumer Care plans to extend its Yardley franchise to body lotions, revealed Vineet Agarwal, president of the division. Currently, Wipro Consumer Care & Lighting (WCCL), which contributes nine per cent to the parent's...

Brands push the pedal on deos

The deodorant market in India is showing an upward trend, as major players tap this segment. The latest entrant in this category is Wipro Consumer Care and Lighting (WCCL), one of the top FMCG companies in India. WCCL has...

Wipro’s Yardley plans to expand in tier II cities

Wipro's recent acquisition of Yardley is riding high on the success chart, contributing to six percent of Wipro's quarterly revenue. “With the growing hold, we plan to increase the distribution of Yardley across India with special focus on...

Wipro expands its personal care product portfolio

Wipro Consumer Care and Lighting (WCCL) has launched a new range of skincare products, which will expand the company's personal care portfolio for its flagship brand Santoor. With the launch of the Santoor Enhance range, the company now has...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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