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Wipro Consumer Care

Bakery brand The Baker’s Dozen raises Rs 33 crore

This strategic investment will be channelled towards expanding TBD’s presence beyond metros, targeting growing markets in non-metro and tier 1 cities New Delhi: Artisanal bakery brand The Baker’s Dozen (TBD) has announced the closure of the Rs 33 Crore pre-series...

Wipro Consumer acquires 3 soap brands from VVF

This is the third acquisition by Wipro Consumer Care and Lighting, part of Azim Premji-led Wipro EnterprisesNew Delhi: Wipro Consumer Care and Lighting on Tuesday announced the acquisition of three soap brands, Jo, Doy, and Bacter Shield, from VVF...

Wipro Consumer Care & Lighting acquires Kerala-based ready-to-cook brand Brahmins

The acquisition of Brahmins will be the 14th so far for Wipro Consumer Care and Lighting, which crossed the milestone of Rs 10,000 crore in overall sales in FY23New Delhi: To expand its presence in the fast-growing food market,...

Wipro Consumer Care to acquire Splash Corporation

Wipro Consumer Care (WCC) Monday announced that it has signed a definitive agreement to acquire Philippine based personal care company Splash Corporation.According to a PTI report: This will be Wipro Consumer care's 11th acquisition, Vineet Agrawal, Chief Executive Officer,...

Wipro Consumer Care to invest undisclosed amount in Happily Unmarried

Wipro Consumer Care, a business unit of Wipro Enterprises, said it will invest an undisclosed amount in creative products company Happily Unmarried Marketing Pvt Ltd (HUMPL). Wipro Consumer Care has agreed to make an investment in Happily Unmarried Marketing Pvt...

Wipro consumer arm buys Chinese personal care firm

Wipro Consumer Care & Lighting's Singapore subsidiary on Thursday announced acquiring 100 per cent shareholding of Zhongshan Ma Er Daily Products Ltd of China in an all-cash deal for an undisclosed amount. "The acquisition includes personal care brands of the...

Wipro Consumer looks to buy personal care brands

Wipro's FMCG division, Wipro Consumer Care and Lighting (WCCL), is on the look out for any “suitable” personal care product brands to expand its brand portfolio further. “We are studying different product categories and evaluating various brands for acquisition...

Wipro Consumer Care to market body lotions

Bengaluru-based Wipro Ltd.'s consumer wing, Wipro Consumer Care plans to extend its Yardley franchise to body lotions, revealed Vineet Agarwal, president of the division. Currently, Wipro Consumer Care & Lighting (WCCL), which contributes nine per cent to the parent's...

Dabur buys American haircare Co. Namaste Laboratories

Indian FMCG major, Dabur, has bought US-based haircare company, Namaste Laboratories and its three subsidiaries for $100 million in an all-cash deal.“Namaste’s hair straightening lotions and hair oils are hugely popular with African Americans in the US. It sells...

Brands push the pedal on deos

The deodorant market in India is showing an upward trend, as major players tap this segment. The latest entrant in this category is Wipro Consumer Care and Lighting (WCCL), one of the top FMCG companies in India. WCCL has...
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IR Smart Class: Identity As a Service (IDaaS) Simplified

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