Lifestyle increases presence; Splash debuts in Delhi

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Increasing its presence in Delhi, Lifestyle International Private Limited has launched a second Lifestyle store in the city. The 70,000 sq.ft store, located at Ambience Mall, Vasant Kunj, also marks the debut of ‘Splash’ in Delhi. Located on the first floor of the three-floor Lifestyle store, Splash offers 5,000 sq.ft of young fashion.

“We are happy to launch our fourth store in Delhi/NCR. With its high purchasing power and deep-rooted affinity to fashion, Delhi is an important city for us, and we will be shortly opening more stores here,” said Kabir Lumba, MD, Lifestyle International (P) Ltd. The company plans to introduce its one-stop shop for home improvement solutions – Home Centre by Lifestyle – in the new store shortly.

Stressing that the company is on an aggressive expansion drive across India and plans to reach the 28-store mark by the end of the ongoing fiscal, Lumba said, “We have also introduced our international hi-street fashion brand, Splash, for the first time in North India. This is the sixth Splash store in India. The brand, so far, was predominantly present in South India.”

The new Lifestyle store offers consumers more than 250 national and international brands, including Louis Philippe, Van Heusen, Arrow, Park Avenue, United Colors of Benetton, Bossini, Nike, Adidas, Allen Solly, Levi’s, Kappa, Lee Cooper, Police, Tommy Hilfiger, Swatch, Tissot and Tag Heuer across categories including apparel, cosmetics, footwear, toys and children’s wear.

“We plan to take our offering to more tier I and II cities across India by the end of the fiscal,” said Shankar Suryanarayan, chief marketing officer, Landmark Group.

Lifestyle stores are present across leading Indian cities – Ahmedabad, Bangalore, Mangalore, Jalandhar, Kanpur, Chennai, New Delhi, Noida, Gurgaon, Hyderabad, Jaipur, Mumbai and Pune.

Lifestyle is part of the prestigious $3.2 bn Landmark Group (Dubai).

– IndiaRetailing Bureau

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