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Triumph manufacturing unit in Tamil Nadu to boost expansion strategy

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Leading lingerie manufacturer Triumph have announced aggressive marketing and expansion plans for India. The highlight of the plans is setting up of a world-class factory at Maramalai Nagar, near Chennai. Through this factory, covering about 560,000 square feet, the company plans to generate thousands of jobs for Indians.

Jan Rosenberg, general manager, Triumph Internatinoal Europe, told Indiaretailing, “The reason we chose Chennai is not only because of the infrastructure development and advantage that the city offers, but also because research reveals that the female employment rate is highest in Chennai. Since the manufacturing of our products requires softer skills for sewing, etc., which are better performed by women, we saw an advantage there as well.”

Adding further, Thorsten Allenstein, general manager and country head, Triumph India, said, “We selected Chennai because of the proximity to airport and seaport, as also due to an investor-friendly government. Chennai also has a good labour base, with experience in the readymade garment industry.”

“About 80 per cent of the product manufactured in the factory in Chennai will be exported, while the rest will be for the domestic market,” said Rosenberg.

In an attempt to change its brand image, the company has also unveiled its new logo and changed its name from Triumph International to Triumph. Rosenberg said, “While the former logo is very controlled and traditional, and seems to symbolise a Triumph of facts, the new typo is more open, emotional and timeless. We designed the new logo to connote the inner feeling of being special, admired and rewarded.”

Rosenberg revealed that the investment in the new facility is close to $10 million.


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