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ANOTAH, the women and children’s wear fashion brand, has announced that it has signed a franchise contract with the leading fashion retailer in Saudi Arabia, Fawaz Abdulaziz Al-Hokair & Company.
Partnering with Alhokair, Anotah is realizing its expansion plan that will see addition of more than 18 outlets in 2007 in the Middle East and North Africa, to the existing stores in Kuwait, Qatar and UAE. The first Anotah new concept store in KSA opened in October in the Mall of Dhahran followed by the second store in December at Salam Plaza in Riyadh. Another store will follow in February 07 at Hayatt Mall. These openings are the part of 5-year-plan to expand 25 stores in KSA.

The launch of Anotah in KSA is indisputably a great opportunity for the brand to enter a very competitive retail market that has shown a phenomenal upward trend in retail spending. ANOTAH will introduce very distinctive, highly desirable and exclusive fashion garments to new shoppers.

The launch will mark the entry of a new retail concept, which combines innovative details with proven working methods to deliver a unique environment allowing it to focus on excellence in customer service and high sales volumes.

Al-Hokair dominates the fashion retail sector in Saudi Arabia with the portfolio of 57 fashion brands – including the likes of Zara, Massimo Dutti, Promod, LaSenza, Nine West, Adams and many others. The company has 48.3% of the Saudi fashion retail market share and is committed to grow its leadership position.

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