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Consumer on a spending spree

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Average consumer spending in India increased by about 42 per cent, primarily due to increase in the disposable income. Adding an impetus to this upward trend, is the rapid shift of the Indian retail industry from an unorganized structure to an organized one. This change in the consumers shopping and spending behavior facilitates the perfect entry for global retail giants into the Indian market.

For instance, the spending at lifestyle stores such as Shopper’s Stop and Lifestyle has doubled in the past two years. At Lifestyle, the average customer spends approximately Rs.1400-1600, which further increases by 40 per cent during the festival seasons. Similarly, at supermarkets, the average ticket value increased to Rs.600 from Rs.250-Rs.350 a few years back.

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