In the early stages of its sports bra research, Nike interviewed a number of athletes. An important theme emerged: the higher the support, the lower the comfort. To make it a perfect balance of support and comfort Nike has launched Pro Bra collection
Nike innovation designer Stephy Scott says, “We needed to develop bras offering a continuum of support without sacrificing comfort. The need for a high support bra that wouldn’t compromise fit for function was especially critical.”
To build a bra up, Nike required to break it down, work that would require an entire team. This team, including research, design and development, embarked on a global journey of innovation. It met with some of the world’s leading bra specialists and studied bra manufacturing best practices. Particular focus was placed on lingerie construction.
The journey also brought the Nike team to the United Kingdom, where it partnered with Loughborough University, one of only a handful of universities in the world that conducts sports bra research.